Loomwest: our own site, rebuilt around the work and the call.
loomwest.com went live on August 22, 2026, before Loomwest had a single client site to show. The first version led with our name, asked every visitor for one thing, a free Website Report Card, and had no phone number. As client sites went live, we rebuilt it, more than once, around what an owner needs to see and do. Today the first screen says what an owner gets, seven live client sites carry the proof, and every visitor can book a free call or call in one tap.
From the launch page to today.
Numbers last updated October 17, 2026.
A launch page with nothing to show, and one way in.
Loomwest is a web design studio in Gilroy. Its site went live the night the address was bought, five days before the first client site, so the launch page had to present a studio with no finished work to point to. It was well made and calm, and it fell short of our own five checks:
- The first screen led with our name and a line about weaving, not with what an owner gets.
- Every button asked for the same thing, a free Report Card. There was no phone number, no way to book a call and no way to ask for a website.
- There was no client work to show yet, and the page said so: the only examples were sample sites for businesses we invented, and the client results box said the first ones would appear soon.
- Every visit on a phone started a 5.3 MB film, about 6.7 MB for the page in all.
- It was a new name on a new address, with no Google profile or other listing yet.
What the site is for
loomwest.com has two jobs. The first is to start a conversation with a business owner: a free Website Report Card and a free mock homepage of their own site, or a free 15-minute call. The second is to prove the work, with the live sites of the businesses we built for, each with its own case study.
Everything on the home page serves one of those two jobs, which is the measure we hold every change to.
CThen22 of 50, the launch page of August 2026, scored in October 2026
ANow45 of 50, the same five checks on the live site, October 17, 2026
The five checks, then and now
Our Website Report Card scores every site on the same five questions, each out of 10. We never ran one on our own launch page at the time, so we scored it in October 2026 from the files that survive from launch week, and asked the same five questions of the live site.
Then, on the launch page
The address was registered on August 22 and the site went live that evening, so search engines had not read it yet, and two days later a search for the name still showed the studio's earlier pages above it. There was no Google Business Profile and no Bing, Apple or Yelp listing; the page's own business data named Loomwest and its towns but carried no phone, address or hours.
Now, on the live site
A Google profile rated 5.0 from four reviews, first among web designers on Google Maps around Gilroy when we checked on October 17, and the business, phone and hours written into the page for search engines and AI assistants. Still to come: no listing yet on Bing Maps or Apple Maps, and when we last looked, on October 13, the studio did not yet show up for searches in Morgan Hill, Hollister or San Jose.
Then, on the launch page
The page fitted a phone screen with nothing running off the side, but it had no phone number to tap, and every visit on a phone started a 5.3 MB film, about 6.7 MB for the page in all.
Now, on the live site
The home page opens fast on a phone, and Book a free call and Call or text sit in the first screen and in a bar that stays at the foot of the screen as you scroll.
Then, on the launch page
A calm, well-made first screen, but it led with the studio's name rather than what an owner gets, and the page had no real work to show yet: the only examples were sample sites for businesses we invented, and the section for client results said the first ones would appear soon.
Now, on the live site
The first screen says what an owner gets, and the page then shows seven live client sites, each with a film and a case study, three owners in their own words, the founder by name, and five promises in writing.
Then, on the launch page
What and where were clear: websites for businesses in Gilroy, Hollister and Morgan Hill, from a studio based in Gilroy. When was missing: no hours anywhere on the page.
Now, on the live site
What and where in the first screen: a web design studio in Gilroy that builds websites for small businesses, working anywhere and in person from Marin County to Monterey County. When: calls on weeknights from 6:30 PM and on weekends, with the hours in the menu and in the page's business data.
Then, on the launch page
Every button on the page asked for the same thing, a free Report Card. There was no phone number, no way to book a call and no way to ask for a website itself; an email address sat in the footer.
Now, on the live site
Book a free call in the header, the first screen and the bar on phones; Call or text in one tap; the free Report Card and mock homepage from a three-field form; an email address; and a call back the same business day.
The same phone, the screens an owner needs.
Each pair is the same phone and the same screen. The silk film behind the first screen is much the same then and now; what changed is what the page says and what it lets a visitor do. The launch page was never archived, so the before screens come from its surviving source files. Drag across a screen, or use its arrow keys, to compare.
Before, the launch first screen
- The studio’s name as the largest word, not the result
- One button, for a free Report Card
- No phone number
After, today’s first screen
- The result as the headline, and one line on what we build
- A free call, or a free mock homepage for owners not ready to talk
- The seven live sites one tap away
Before: loomwest.com’s launch page, from its surviving source files of August 23, 2026, the morning after launch (the live page also carried a row of section links under the logo). After: the site as it goes live with this update, October 17, 2026. Both on the same phone screen.
Before, the client results box
- An honest promise, and nothing yet to show
- Sample sites for businesses we invented as the only examples
After, the work
- Seven live client sites, each with a film and a case study
- Owners in their own words further down the page
Before: loomwest.com’s launch page, from its surviving source files of August 23, 2026, the morning after launch (the live page also carried a row of section links under the logo). After: the site as it goes live with this update, October 17, 2026. Both on the same phone screen.
Before, the only way in
- A request for a free Report Card
- No phone number and no call to book
After, every way in
- A free 15-minute call, booked online
- Call or text in one tap
- The free Report Card and mock homepage too
Before: loomwest.com’s launch page, from its surviving source files of August 23, 2026, the morning after launch (the live page also carried a row of section links under the logo). After: the site as it goes live with this update, October 17, 2026. Both on the same phone screen.
From invented examples to seven real businesses.
At launch the only work on the page was a practice company we made up, shown in three styles and labelled fictional. Today the same spot on the page holds seven live client sites, each with a film and its own case study. Tap either screen to see it full size.
Before: loomwest.com’s launch page, from its surviving source files of August 23, 2026. After: the home page as it goes live on October 17, 2026. Both on a 1440 by 900 computer screen.
What we changed, and why.
- The result first. “Be the business they call first.” heads the page, with one short line under it: fast, clear websites for small businesses, live within days. On October 17 we cut the first screen back to that line, two buttons and a link to the work, because every extra sentence there is one more thing to read before the button. An owner decides in seconds whether a page is for them; the name lives in the logo.
- A way in for every visitor. Book a free call, a 15-minute call booked online, sits in the header, the first screen and a bar that stays on a phone screen, with Call or text in the header and that bar. Owners who are not ready to talk can still ask for the free Report Card and mock homepage from a three-field form. A free offer is a good first step; it cannot be the only door.
- Proof where the promise was. The seven live client sites lead the work, each with a film and its own case study, and three owners speak for the work in their own words. The box that promised the first results had done its job once the first three sites were live.
- A quote on a call. Every build is quoted on the free call and written into a short project plan before anything starts, because what a site should cost depends on what the business needs it to do.
- Found and read correctly. A Google profile, one linked business record that search engines and AI assistants can read, a title that names Gilroy, and fonts served from our own address.
- Light on a phone. The hero is now a 3.5-second silk loop of 0.9 MB, where the launch film was 5.3 MB, and the whole home page comes to 1.2 MB on Google’s phone test.
- A look of its own. The tabs hang like beads on a gold thread and a gold thread follows the pointer, from the loom in the studio’s name, with the soft square corners and the accessible highlight colour every Loomwest site now carries.
Now A, 45 of 50 on the Report Card’s five checks
The signature: count the buttons.
The lesson we took from our own launch page now goes into every site we build: count the buttons, and ask what each one asks a visitor to do. A free offer is a good first step, but a visitor who is ready to talk needs a way to do it.
Count the buttons
Switch between the launch page and today’s home page. Counted from each page’s own code: the launch page’s surviving files of August 23, 2026, and the home page on October 17, 2026.
- Book a free call: 6, from the header and the first screen to the last section and the bar on phones
- Call or text: 4 tap-to-call links
- Get a free mock homepage (the first screen)
- Send it to our team: the free Report Card and mock homepage form
- See all the work, See every example and the giveaway
Ready to talk: book the call or phone. Not ready yet: the free Report Card and mock homepage.
The work on show, and the call one tap away.
- On the Report Card’s five checks, the site went from 22 of 50 (grade C) on the launch page to 45 of 50 (grade A) today.
- On Google’s phone test the home page scores 98 for performance, 100 for accessibility, 100 for best practices and 100 for SEO, measured October 17, 2026. On a computer it scored 99 to 100 for performance on October 17, 2026.
- The home page weighs 1.2 MB on a phone, where the launch page came to about 6.7 MB.
- Seven client sites are live and on the home page, where the launch page had none.
From launch to today. Step through it with the buttons or the slider:
loomwest.com goes live.
The night the address was bought, before Loomwest had a client site to show, and the page said so.
The first client site goes live.
Nine Star Drywall of Hollister, the first business address we launched.
The result first, and a way to hire us.
Our own review of the site found no button that asked for the job and no phone number in any header. The rebuild put the result in the headline, three named clients where the promise had been, and a start button and the phone number in every header.
Seven live client sites.
All seven on the Work page, each with a film of the site itself.
A quote on a free call, and faster on a phone.
Every build is now quoted on a free 15-minute call booked online, and search fixes and fonts served from our own address took Google’s phone test from 89 to 98.
The new home page and seven case studies.
Each client site with its film and its own case study, live on loomwest.com.
About the calendar. There was no client to wait on here: the site changed as the studio did. At launch there was nothing to show yet, so the page said so plainly. As each client site went live it moved onto the home page, and each rebuild followed a review of what was working and what was not: of our own message in September, and in October of how the site is found and how owners prefer to start.
On Google’s own phone test (PageSpeed Insights), October 17, 2026, with the whole home page at 1.2 MB:
- 98Performance
- 100Accessibility
- 100Best practices
- 100SEO
“Andre provided excellent service and was very responsive. He tailored my website to meet my specific needs. Nothing but positive feedback from my clients about my website. Highly recommend.”
The numbers, and what they do not claim.
- Speed: Google PageSpeed Insights, phone test, October 17, 2026, a lab test, measured again every week. The computer test, October 17, 2026, is a single dated reading.
- The launch page is no longer online and was never archived. Its screens and its weight come from its surviving source files of August 23, 2026, the morning after launch, opened on our own computer. Google’s speed test runs only on a live address, so we show no speed score for it.
- The five checks, then: our Website Report Card’s five questions, asked of the launch page in October 2026 from those files and our records of that week, since no card was written at the time. Now: the same five questions asked of the live site on October 17, 2026, with the listings read that day; the phone check is scored again every week from Google’s phone test.
- The buttons: counted from each home page’s own code, the launch files and the page of October 17, 2026.
- The review is the owner’s public Google review of Loomwest, quoted word for word.
These numbers are measured again every week, from the live site: speed on Google’s own phone test.
Numbers last updated October 17, 2026.
Want a site that shows your work and makes the call easy?
Every build starts with a free call: we look at how your business shows up online today and what a site should do for it. If your current site is fine, you will hear that too.