Twenty-two looks a website can take.

01

Bento grid

A tidy grid of mixed-size tiles, each holding one fact, service or action.

What it includes

• Tiles of different sizes
• One idea per tile
• Bold numbers and short labels
• Tiles that open in place

Suits: Home-services companies with many trades, contractors, tech products and larger Signature companies.

Trades and home services, Tech and launches, Professional offices

See it in our work: Southvale Home ServicesThe Home Services Company

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02

Bohemian

Warm earth tones, arches and suns, woven pattern, botanical line art and a handwritten touch.

What it includes

• Terracotta, mustard, sage and cream
• Arches, suns and woven patterns
• Botanical drawings and pampas
• Handwritten accents

Suits: Florists, boutiques, yoga studios, wine tasting rooms and wedding planners.

Retail and shops, Restaurants and cafes, Wellness and beauty, Events, arts and nightlife

See it in our work: Wild Oat FloralsThe Flower Farm

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03

Claymorphism

Soft, puffy shapes that look molded from clay: rounded cards, inflated buttons and gentle shadows on pastel color.

What it includes

• Rounded, inflated buttons and cards
• Pastel color with soft inner shadows
• Friendly rounded type
• Playful 3D icons and blobs

Suits: Kids' classes, swim schools, pediatric dentists, bakeries, pet groomers and toy shops.

Kids and family, Restaurants and cafes, Retail and shops

How we use it: text sits on solid, high-contrast surfaces, so the soft look stays easy to read.

Shown here as a specimen; ask and we design it for your business.

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04

Conceptual sketch

Pencil drawings and watercolor washes that show the idea before the photograph.

What it includes

• Line drawings and plans
• Watercolor washes
• Dimension lines and title blocks
• Handwritten notes

Suits: Builders, remodelers, architects, landscape designers and surveyors.

Trades and home services, Professional offices

See it in our work: Purlin & StoneThe Design-Build Studio Contour Civil & SurveyThe Cinematic

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05

Cybercore

A techno-digital collage: wide technical type, data labels and readouts, glitches and halftones, one sharp signal color.

What it includes

• Wide technical and monospaced type
• Tags, readouts and barcodes
• Grids, halftones and glitch slices
• One signal color

Suits: Electronics and phone repair, IT services, engineering firms, game shops and tech launches.

Tech and launches, Trades and home services

See it in our work: Endocarb MaterialsThe Materials Lab CrucibleThe Launch

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06

Cyberpunk

Neon panels with clipped corners, glitch type and status readouts: the city at night, in the future.

What it includes

• Angled, clipped panels
• Cyan and magenta glow
• Glitch and split type
• Status readouts

Suits: Gaming lounges, esports teams, tattoo studios, PC builders and VR arcades.

Events, arts and nightlife, Tech and launches

Shown here as a specimen; ask and we design it for your business.

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07

Editorial

A magazine page: a masthead, big headlines, drop caps and photo essays.

What it includes

• A masthead and issue labels
• High-contrast serif headlines
• Columns, drop caps and captions
• Photo essays

Suits: Restaurants, wineries, boutiques, architects and publishers.

Restaurants and cafes, Retail and shops, Professional offices, Events, arts and nightlife

See it in our work: STEEP Tea & CoffeeThe Editorial Purlin & StoneThe Design-Build Studio

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08

Ethereal

Soft light, haze and glow: calm, airy and a little dreamlike.

What it includes

• Glowing gradients and haze
• Light italic serifs
• Pale, cool color
• Slow, gentle motion

Suits: Counselors, yoga and meditation studios, wedding venues and skincare.

Wellness and beauty, Events, arts and nightlife

See it in our work: Toyon CounselingThe Counseling Practice

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09

Glassmorphism

Frosted-glass panels floating over soft fields of color.

What it includes

• Translucent, blurred panels
• Glowing color behind the glass
• Light, airy type
• Soft rounded corners

Suits: Med spas, recovery and wellness studios, clinics, and fintech or app companies.

Wellness and beauty, Tech and launches, Professional offices

How we use it: text sits on panels solid enough to pass contrast, never on the blur alone.

See it in our work: Lumen Recovery StudioThe Recovery Studio MarenfoldThe Light Table

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10

Luxury typography

Type does the selling: refined serifs, a script accent and generous space.

What it includes

• Thin or high-contrast serifs
• A script accent
• Wide letter spacing
• Quiet, warm neutrals

Suits: Jewelers, spas, fine dining, bridal shops, perfumers and interior designers.

Retail and shops, Wellness and beauty, Restaurants and cafes, Professional offices

See it in our work: ALTA ParfumThe Balanced VESTAThe Atelier

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11

Maximalism

Everything at once, on purpose: clashing type, pattern, stickers and color.

What it includes

• Several typefaces together
• Pattern and texture everywhere
• Stickers, badges and tickers
• Saturated, clashing color

Suits: Night markets, festivals, record and vintage shops, and taquerias.

Events, arts and nightlife, Retail and shops, Restaurants and cafes

See it in our work: Heat IndexThe Neo-Retro (dense and loud, though tidier)

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12

Minimalism

Almost nothing on the page, so the one thing that matters stands out.

What it includes

• Lots of empty space
• Small, quiet type
• One accent color
• Few, chosen pictures

Suits: Interior designers, architects, therapists, coffee bars and boutiques.

Professional offices, Retail and shops, Wellness and beauty, Restaurants and cafes

See it in our work: STEEP Tea & CoffeeThe Clean & Simple Contour Civil & SurveyThe Minimal

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13

Neo-Brutalism

Pastel blocks, thick black outlines and hard offset shadows: loud, honest and fun.

What it includes

• Thick outlines and hard shadows
• Flat pastel blocks
• Heavy, wide display type
• Chunky buttons that press in

Suits: Boba and burger shops, streetwear, event series, product launches and youth programs.

Restaurants and cafes, Retail and shops, Events, arts and nightlife, Tech and launches

See it in our work: SLAB Strength ClubThe Brutalist (its raw, black-and-orange cousin)

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14

Neumorphism

Soft controls raised from and pressed into one calm color, like molded plastic.

What it includes

• Raised and inset controls
• One-color surfaces
• Soft light and shadow
• Dials, toggles and sliders

Suits: Smart-home and HVAC installers, audio and device shops, and apps.

Tech and launches, Trades and home services

How we use it: labels and values get full-strength color, because grey on grey fails contrast.

Shown here as a specimen; ask and we design it for your business.

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15

Pixel art

Pixel fonts and blocky art straight from the arcade cabinet.

What it includes

• Pixel and bitmap type
• Icons drawn cell by cell
• Bold, limited color
• Game-style buttons and counters

Suits: Arcades, game shops, LAN centers and kids' coding camps.

Events, arts and nightlife, Tech and launches, Kids and family

See it in our work: Moon CourierThe Desktop (a 1989 desktop with pixelated pictures)

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16

Scrapbook

Kraft paper, taped photos, handwriting and sticky notes: a site that feels collected by hand.

What it includes

• Paper and tape textures
• Tilted, layered photos
• Handwritten accents
• Notes and stickers as callouts

Suits: Garden clubs, daycares, family restaurants, photographers, craft shops and wedding planners.

Kids and family, Restaurants and cafes, Events, arts and nightlife, Retail and shops

See it in our work: VESPERThe Sketchbook (taped drawings in a gothic mood)

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17

Surrealism

Dreamlike scenes where ordinary things float, glow or sit where they should not.

What it includes

• Art-directed, impossible scenes
• Soft, painterly color
• Elegant serif headlines
• One strange detail per picture

Suits: Travel planners, galleries, music venues, fashion labels and campaign pages for bigger brands.

Events, arts and nightlife, Tech and launches, Retail and shops

Surrealism lives in the pictures, so any build can carry it through its art direction.

Shown here as a specimen; ask and we design it for your business.

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18

Swiss

A strict grid, flush-left sans serif type, numbered sections and one strong color.

What it includes

• A visible column grid
• Flush-left sans serif type
• Numbered sections
• One signal color, used sparingly

Suits: Law firms, dental and medical offices, physical therapy, accountants and engineers.

Professional offices, Trades and home services

See it in our work: Okada & ReyesThe Family Law Firm

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19

Synthwave

A neon sunset over a glowing grid: 1980s night-drive energy.

What it includes

• Neon suns and perspective grids
• Purple, pink and cyan glow
• Retro display type
• Night photography

Suits: Bars, arcades, music nights, car clubs and tattoo studios.

Events, arts and nightlife, Tech and launches

See it in our work: Heat IndexThe Neo-Retro (shares its grid and scanlines)

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20

Victorian

Deep reds, damask, gilt frames, flourished script and old-world type.

What it includes

• Damask, gilt frames and filigree
• Script and engraved small-caps type
• Deep reds, greens and gold
• Formal, centered layouts

Suits: Tea rooms, historic inns, antique shops, event venues and bakeries.

Restaurants and cafes, Events, arts and nightlife, Retail and shops

See it in our work: VESPERThe Sketchbook (old-world type, in a gothic mood)

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21

Wabi-sabi

The beauty of the imperfect: natural texture, asymmetry and quiet ink.

What it includes

• Paper, clay and natural textures
• Asymmetric, open layouts
• Ink strokes, a seal, gold mends
• Muted earth tones

Suits: Ceramicists, tea and ramen shops, spas, florists and craft studios.

Retail and shops, Restaurants and cafes, Wellness and beauty

See it in our work: VESTAThe Atelier (hand-thrown vessels on linen)

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22

Y2K

Chrome lettering, glossy orbs, sparkles and stickers from the early 2000s web.

What it includes

• Chrome and gradient lettering
• Glossy blobs and orbs
• Sparkles, stars and smileys
• Bevelled pill buttons

Suits: Fashion and beauty shops, nail salons, dessert bars and event promoters.

Retail and shops, Wellness and beauty, Events, arts and nightlife, Restaurants and cafes

See it in our work: Heat IndexThe Neo-Retro

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